Hosts are often intimidated by the thought of getting people to attend a show. The CouchConcert Platform takes a lot of that burden off your hands by sending invitations and reminders, giving guests information about attending a house show, and providing them information about the artists.
This article has a few best practices for driving attendance.
What Happens if Attendance Looks Light and Won’t Meet the Minimum?
If you’re struggling to meet the attendance minimum, let the artist know as soon as possible and encourage them to leverage their network. If attendance still looks low give the artists the option to cancel if they prefer. While it’s not required, if decide to cancel, offering a donation to the artist as a gesture of goodwill is appreciated since they reserved this time slot for you.
At the same time, make sure you’re following the best practices for driving attendance
Many shows come together in the final week with strong outreach efforts. A little extra push can often make a big difference!